Princess Yachts had a strong presence at the brand new yacht show in the Mediterranean – Versilia Yachting Rendez-vous in Viareggio from 11th to 14th May – and displayed the Princess 43, 56 and 75 Motor Yacht as well as the award-winning M Class Princess 30M.

The Versilia Yachting Rendez-vous in Viareggio was organised by Nautica Italiana and Fiera Milano in less than three months – an achievement in itself.

With 117 exhibitors and 72 boats in the water, the event organisers heralded the first edition a success. It has some way to go before it can be deemed an international event and of the reported 18,000 visitors, the vast majority were Italian with 9% from other EU countries and just 3% from outside the EU.

“We’re definitely targeting the end users and [two days into the show] we’ve had a dozen or so clients drop by,” says Kiran Jay Haslam, marketing director with Princess Yachts, the only overseas builder exhibiting in Viareggio. “It’s a fledgling event, but there’s a lot of scope for it to be markedly different from what Genoa is trying to be. It’s quieter and more reserved with less overt branding, rather like the difference between Palm Beach and Miami, which is a good thing.